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5 Smart Social Media Strategies for Small Business

What's Buzzing
Related Industry News

Bright Peak
New Look. Same Great Service and 20% off!

Swiftpage News
Social Sharing Features Coming Soon, and X.commerce Conference

At The Summit
Are You A Social Butterfly?

Upcoming Live Demo
Getting Started with Swiftpage

Also:
- Top Blog Posts
- Top 3 FAQs
- Get Delivered

 

 
 

What's Buzzing

Viral & Community Links in Email: Executive Summary
via The Retail Email Blog

American Social Media Usage Reaches Milestone
via Grow

Facebook Commerce: Do Facebook Likes Matter? [Research]
via GetElastic

 

At Swiftpage we understand the balancing act of connecting with our customers via social media and the need to use our time efficiently as a small business. Most social media outlets are financially free, but there is an opportunity cost due to the amount of time it takes to get involved and stay connected. This month we’re offering 5 quick and easy tips to get started and be successful using Social Media. Speaking of social media, we’re working around the clock to release some exciting new Social Sharing features for our Swiftpage Connect customers.

That's not all we have to announce! Our creative services division, Bright Peak, is offering 20% off all new projects in celebration of their newly re-designed website.

Start using social media to your advantage!

Lindsey Weinig
Director of Marketing


5 Smart Social Media Strategies for
Small Business

Small businesses are, well, small… small staffs, small budgets, and short on time. Efficiently leveraging your marketing time and dollars can make a tremendous difference the success of your business. Social media provides opportunities for small businesses to engage with a larger customer base. We know the social media landscape can appear overwhelming so we’ve provided 5 simple strategies to help your small business engage with social media.

1. Learn About the Players

Before plunging your business into the social media waters, you first need to decide where to swim. The most trafficked social media sites are Facebook, Twitter, LinkedIn, and YouTube. Below are brief descriptions of each of the main players...

Continue reading the article >

Top Swiftpage Blog Posts

Is Your Message Marking You as a Spammer?

Growing Business - What's Your Strategy?

The Chemistry of Email Marketing

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Top 3 Support FAQs

1Why can't I link my survey to my template?

1What is the Swiftpage Autoresponder?

1How far into the future can I plan a Scheduled Email Send?

Learn more at our E-marketing Education Center >
 

Bright Peak Logo

New Look. Same Great Service.

Bright PeakBright Peak is proud to announce the re-designed BrightPeak.com. To celebrate, we are offering 20% off all new projects!* Hurry, offer ends November 1st. Use Promo Code BPFALL11.

We are also launching Wednesday Deals. Don't forget that the holiday marketing is quickly approaching - sign up for the offer of the week today!


Live Demos

Swiftpage News

Social Sharing Features
Coming Soon

We’re working diligently to release some exciting new Social Sharing features for Facebook, Twitter and LinkedIn through Swiftpage Connect. Keep an eye on our blog and your inbox for the official announcement!

Footer Sharing - Spread your message further with social media sharing to your Swiftpage footer - encouraging your recipients to share your emails with their social networks.

Share at Send - Expand your email audience by automatically posting your email upon send to your Facebook, Twitter and LinkedIn pages to communicate your message quickly and effectively. Learn more >


Swiftpage Sponsors X.commerce Conference

X.commerce is powered by global leaders in the commerce space, eBay, PayPal, Magento, GSI Commerce and other best–of-breed partners. X.commerce delivers tools developers need to build new and better end-to-end commerce solutions in a single, flexible, open environment.

Full details on this new technology platform and how developers will help define the future of commerce will be unveiled at the X.commerce Innovate Developer Conference, October 12 - 13 at Moscone West in San Francisco.

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At the Summit

Are You A Social Butterfly?

Are You a Social Butterfly Results Social Media encroaches more and more on our daily lives. We wanted to find out how involved our Swiftpage team is in the Social Media realm. Our staff took a quick survey and we’ve put the results into a cool infographic for your viewing pleasure. Here are some of the highlights of what we found out:

  • We don’t have a lot of tweeters in the bunch.

  • Most of us started our Social Media journeys on MySpace or Facebook.

  • Almost all of us post pictures online for the world to see.

Now it’s your turn.

We want to hear how you interact with the world of Social Media. Take the quick survey and be entered to win a FREE Professional Branded Template from Bright Peak, a $50.00 value! Results will be posted in an upcoming issue of Thoughtspot.

Take the survey now! Contest ends October 15th, 2011

 

Get Delivered - Get on the Whitelist

Swiftpage customers are whitelisted by Internet Service Providers to help with deliverability, but your emails can still be filtered by individual recipients in their personal mail settings. To prevent your emails from landing in the junk box, ask your subscribers to whitelist you or add you to their safe sender list. Below are a few ways to go about getting whitelisted.

1. As soon as a new subscriber signs up to receive your emails, follow up with a welcome email and include whitelist instructions for the email address(es) you will use to contact them. Check out Email Delivery Jedi. Their free service will quickly generate a landing page with whitelist instructions for all of the major email providers.

2. Include something similar to the following message in all of your email blasts: “To make sure you keep getting our offers, please add newsletter@abc.com to your Safe Sender list.”

3. Ask recipients to add you to their contact list or address book. Most email clients won’t filter email from personal contacts.

4. Don’t send spammy emails. Avoid the major spam faux pas by reviewing Swiftpage’s Anti-Spam Quick Guide.

Getting on your customer’s whitelist is an important step to maintaining an email relationship. Take some of the tips above and put them into practice before you blast your next email. For more deliverability tips visit our Deliverability Center.

 
 

*Projects must be started before November 1, 2011 to qualify for the discount. A project is not considered valid until the client has signed a Bright Peak agreement and paid their deposit. Discount may not be combined with any other Bright Peak or Swiftpage offers. Cannot be used for Direct Mail or Telemarketing Services.
 
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