Swiftpage Whitepapers

How to become an E-marketing expert.

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Swiftpage Whitepapers

E-marketing with email, lead management, sales force and automation tools isn’t as difficult as it’s made out to be. We’ve cut through the hype and clutter to gather expert advice and bare bones tips that today’s marketing professionals need to know. Each whitepaper will guide you through a specific topic, simplifying and pointing out the best processes and steps you should take towards successful E-marketing.

Swiftpage Whitepaper - Your Guide to Email Marketing

Your Guide to Email Marketing

  • Email marketing tips and tricks
  • Building your email list
  • Basics of design
  • How to target your results
  • Practical scenarios
Swiftpage Whitepaper - Social Media Best Practices

Direct Mail - Benefits and Practices

  • Why postcards?
  • Building a mailing list
  • Creating a mailing piece
  • Targeting your message
  • The right call-to-action
 
Swiftpage Whitepaper - Social Media Best Practices

Automated Marketing Practical
Scenarios to Get You Started

  • Lead gathering and nurturing
  • Qualifying leads
  • New customer acquisition
  • Customer Retention
  • Cross-selling opportunities
Swiftpage Whitepaper - Social Media Best Practices

Social Media Best Practices

  • What are social networks?
  • Blogging
  • Why social media is essential
  • Using social media effectively
  • Social media and email marketing
 
Swiftpage Whitepaper - List Building

Your Guide to List Building

  • Who can I email?
  • List building techniques to avoid
  • List building techniques
  • Growing your list with social media
  • Additional ways to grow your list