Put Email to Work for You
Email marketing is an effective technique to build your business, because emails are easy, inexpensive, and—most importantly—proven to drive sales. With Sage E-marketing for ACT!, you can easily design branded messages from scratch, or import and edit existing templates using a simple online editor. Use those templates to develop custom landing pages for easy execution of cohesive, integrated marketing campaigns. Templates can be saved down for quick access to images and documents by you and your team.
Create multi-step nurture or Drip Marketing plans, then drop contacts into a campaign designed just for them. Each campaign can include email, call lists, even postcards, for automatic delivery over time. Drip Marketing blends simple functionality, like automatically sending emails when someone fills out a form on your website, with intelligent technology that reacts differently to contacts based on their behaviors, like automatically mailing a postcard to contacts who did not open a previous email.
Qualify Your Sales Leads
Help your salespeople focus on the hottest leads, instead of wading through an entire list of prospects. As your contacts open and click on your email campaigns, Sage E-marketing for ACT! assigns a score to each contact based on their interaction with that email. It then gives you a ranked, qualified list of who you should call first—viewable from the contact record in Sage ACT!